Holly Baxter Norton — Biography

Holly Baxter Norton is an Australian fitness expert and accomplished IFBB competitor. She presides over HB Nutrition & Training Australia, a venture providing both virtual and face-to-face guidance in nutrition and fitness. By October 2025, Holly's online presence included a substantial following of 353,000 on Instagram and 36,100 subscribers on YouTube. Her academic foundation includes a Bachelor's degree in Food Science and Nutrition, complemented by a Master's degree in Dietetics. A significant achievement in her competitive career came in 2015 when she secured two world championships, excelling in the Pro INBA Fitness and Sports Model divisions. Family-wise, Holly has two sisters. Her romantic life saw her begin a relationship with Layne Norton in 2017. In terms of her connections within the fitness world, Holly shared a photograph with Flex Lewis on May 4, 2017.