Mariana Zapata — Biography
Mariana Zapata, recognized online as @mariana.zapata13, is a well-known Colombian personality, both on social media and as a businesswoman, hailing from Medellín. By April 2026, her Instagram following surpassed 4.1 million. She is also a contestant on the popular reality program La Casa de los Famosos Colombia.
Her online persona, @mariana.zapata13, centers on themes of lifestyle, travel, beauty, and fashion. In addition to her social media endeavors, Mariana is the driving force behind @bymarianazapata, a company she established that offers a range of hair care items including shampoos, masks, and hair fragrances.
Born in Medellín, Colombia, in April 2001, Mariana's influence extends beyond Instagram. She maintains a substantial audience on TikTok, where her videos, encompassing dance routines and lip-sync performances, have garnered over 65 million likes.
Her online persona, @mariana.zapata13, centers on themes of lifestyle, travel, beauty, and fashion. In addition to her social media endeavors, Mariana is the driving force behind @bymarianazapata, a company she established that offers a range of hair care items including shampoos, masks, and hair fragrances.
Born in Medellín, Colombia, in April 2001, Mariana's influence extends beyond Instagram. She maintains a substantial audience on TikTok, where her videos, encompassing dance routines and lip-sync performances, have garnered over 65 million likes.
